Victory Lap West Campus
Where Longhorn spirit comes alive: turf under your feet, a Jumbotron blasting the action, and a courtyard packed with burnt orange. Polaroids, signed dollar bills, and generations of student memories cover the walls. Win or lose, this is where you celebrate every Saturday.
Every event at West Campus is fed by the Victory Lap Diner, our in-house kitchen. Think burgers, wings, fries, chicken Caesar wraps, chicken sandwiches, and tavern style pizza, all made on site and built into your food and drink package.
Poppi took over the West Campus yard and drenched it in color for the day. This event is a blueprint for how a full brand takeover activation takes place at Victory Lap.
Barebells took over Victory Lap to release their new flavor, Cookies & Creme, to the Longhorn students. Barebells brought branded banners, flags, digital signage for all screens, and a custom-wrapped Barebells tour bus.
Caps off, stoles on. Our ATX Grads Bar Crawl sends off another Longhorn class the right way, with the patio packed and a DJ keeping it loud from happy hour to last call. Graduation season has a home base here.
A morning of movement on the turf. We teamed up with Fuze House and Pop Up Workout for a stop on their college tour: a full class on the field plus a wellness market from Bloom, GoPuff, Drybar, Jacob's Protein bars, and more.
JBL brought the noise to West Campus for SXSW. A pop-up camp of speakers, games, and giveaways spilled into a night set.
