Amaya, AustinLaunch of The Red Affair loafer
JOCO Product Launch: The Red Affair
JOCO launched The Red Affair loafer with an intimate photo shoot at Amaya.
The story
JOCO makes luxury loafers inspired by the Indian mojri and jutti and handcrafted in Italy. To launch The Red Affair in Austin, they turned Amaya into a styled photo set and invited local tastemakers, musicians, artists, restaurant owners, and creatives to step into it.
Draped curtains, vintage props, and JOCO shoes on every surface made the whole room a backdrop. A photographer shot guests throughout the night, a live performance took over the bar, and cocktails and light bites kept everyone dancing late.
What they branded
- Styled photo set with draped curtains, a dragon fan, columns, and vintage TVs
- JOCO loafers displayed on props, tables, and a hanging shoe rack
- Vintage prop tables with rotary phones, cameras, and lanterns
- Branded JOCO shoe boxes
- Roaming photographer shooting guests on set
- Live music and a vocal performance at the bar
- Amaro tasting alongside cocktails and light bites
Photos
Plan something like this
Questions to bring to our events team.
- Can we build a styled set or photo backdrop inside Amaya?
- How early can our team load in props and decor?
- Can a photographer or content crew shoot during the event?
- Can we host live music or a performance?
- What does an intimate invite-only guest list look like in this space?
- Can a spirits partner pour alongside our cocktail menu?
