Amaya, AustinFirst Thursday on Rainey Street
SoundCloud x Secret Disco Society x Pacifico Brand Takeover
SoundCloud, Pacifico, and Secret Disco Society brought the first DJ set to Amaya's 12th floor.
The story
For First Thursday on Rainey Street, SoundCloud, Pacifico, and Secret Disco Society took over Amaya for the first DJ set on the 12th floor. A full DJ booth went in front of the windows, and a SoundCloud neon sign lit up the shelves behind it.
The room filled fast and stayed full, with hands up from the first track to the last. A content team captured the night for all three brands.
What they branded
- SoundCloud neon cloud sign behind the DJ booth
- Co-branded SoundCloud and Pacifico signage
- Full DJ booth with club-standard decks and sound
- Pacifico on the bar
- Content crew capturing the night for all three partners
Photos
Plan something like this
Questions to bring to our events team.
- Where can a DJ booth go, and what sound is in house versus brought in?
- What are the volume and end-time guidelines on the 12th floor?
- Can we bring in neon or lit signage?
- Can a beverage partner be featured on the bar?
- How many guests work best for a standing DJ night?
- Can our content team film during the event?
