Amaya, AustinAustin launch of Wonder Happy
Plant People Product Launch
Plant People took over Amaya to launch Wonder Happy, their newest wellness gummy, in Austin.
The story
Plant People brought the Austin launch of Wonder Happy to Amaya, and every detail tied back to the product. Guests walked into a room dressed in red poppies and strawberries, with vintage TVs looping the Plant People brand film.
The bar poured a strawberry and saffron menu, with two mocktails for guests skipping the alcohol, and every drink came garnished with a Wonder Happy gummy. Passed bites ran all evening, flash tattoo artists worked the room, and guests left with engraved jars of strawberry gummies.
What they branded
- Custom cocktail and mocktail menu, each drink finished with a Wonder Happy gummy
- Menu cards in neon acrylic frames on every bar and high-top
- Stacked vintage TVs looping the Plant People brand film
- Red and white floral arrangements throughout the room
- Flash tattoo station
- Engraved gummy jars and Wonder Happy product displays
- Passed bites and a late sweets course
Photos
Plan something like this
Questions to bring to our events team.
- Can we create a custom cocktail and mocktail menu around our product?
- Can our product be part of the garnish or the food menu?
- What can we bring in for decor, like florals, screens, or props?
- Where is the best spot for an activation like a tattoo artist or product display?
- How do passed bites work for a standing launch party?
- What does a full buyout of Amaya look like?
